During COVID the film industry has taken a massive hit worldwide, with cinemas closed and new releases delayed the industry has fundamentally changed and many people are questioning if cinemas can even survive. To reinvigorate in-person cinema Korea is enticing people back with their new campaign ‘Korean Cinema, Our Old Friend’ with the slogan ‘With vaccines ensuring our health, and Korean cinema replenishing our spirits,’. The KOFIC (Korean Film Council) is encouraging people to remember pre-lockdown times when we would meet family, lovers and socialise with friends.
The cinema industry has struggled immensely in the past few years however one thing we can all agree on is how much we miss the thrill of watching new (and old) films on the big screen!
Korean Cinema 